The Story of TYV · Define Your Own Scent
Every person is a unique scent.
So why let someone else define yours?
---
Our Story
TYV was born from a simple belief: fragrance should be an extension of emotion, not just a luxury commodity.
Our founder spent years working at a heritage perfume house, surrounded by scents designed by committee—pleasant, but rarely personal. The question lingered: what if a fragrance brand let you take the lead?
In 2025, TYV launched in Los Angeles. We started from scratch—sourcing raw ingredients, prototyping bottles, refining formulas—with two non-negotiables: 12-hour longevity and visual artistry.
The "Define Your Own" collection is our first hello to the world.
· Pistachio Dream for women: a pink shimmer bottle that swirls like a dream you can hold.
· Cedar Realm for men: a blue-to-black gradient bottle, like the sky fading from dusk to dark.
We don't make scents for everyone. We make scents for the person you already are.
---
What We Believe
#1 Scent Is Emotional
Craving something sweet when you're happy. Something woody when you're grounded. Every TYV fragrance is an outlet for how you feel.
#2 Visuals Matter Just As Much
Your bottle lives on your shelf. We believe a beautiful object is a small act of daily joy.
#3 Longevity Is A Promise
12 hours of wear isn't a tagline. It's the minimum standard we set for every formula.
---
About "Define Your Own"
It's the name of our first collection—and the philosophy behind everything we do.
It means:
· You define your mood today, with the sweetness of pistachio or the steadiness of cedar.
· You define the impression you leave, soft-spoken or quietly assured.
· You define how you show up for yourself, because those three seconds of spraying perfume are a ritual just for you.
Your scent. Defined by you.